“Arizona Coyotes: We Hockey”
The Arizona Coyotes had a mission to bring their brand into the forefront of diversity for the sport of hockey. The reconstruction of the brand started with a look back into the design roots of their brand and the rich cultural heritage of Arizona. Accompanying the decision to re-enlist the usage of their original Kachina Mask logo from the 1990s, we designed a modular design layout system comprised of two brand new Display Typefaces and an unhinged color system.
2022 Silver Cannes Lion Award Winner
2022 Clio Silver Award Winner