—
SHE WEEKEND
“SHE WEEKEND” is both an event and an evolving movement dedicated to championing women’s sports, launching against the backdrop of the 2026 Olympic Games. Hosted in Las Vegas by Flavor Flav of Public Enemy, the inaugural experience brought together live performances, keynote panel discussions, a parade down the iconic Las Vegas Strip, and a dedicated tribute to U.S. Olympic and Paralympic athletes.
SHE WEEKEND
Identity & Event Design
2026
“SHE WEEKEND” is both an event and an evolving movement dedicated to championing women’s sports, launching against the backdrop of the 2026 Olympic Games. Hosted in Las Vegas by Flavor Flav of Public Enemy, the inaugural experience brought together live performances, keynote panel discussions, a parade down the iconic Las Vegas Strip, and a dedicated tribute to U.S. Olympic and Paralympic athletes.
The visual identity mirrors this momentum through bold typography, saturated color blocking, and kinetic motion graphics—subtly channeling the golden-era broadcast energy of classic MTV and VH1. Designed as a modular ecosystem, the branding seamlessly bridges nostalgic pop-culture television with the electrifying rise of women’s athletics and the neon pulse of the Las Vegas Strip.
Silver Clio Sports 2026 Winner for Partnerships & Sponsorship
Bronze Clio Sports 2026 Winner for Social Media Campaign
Created at 72andSunny Los Angeles.
